For those of you who don’t know Berta, author of six chica-lit novels, here’s the scoop. Berta was born in Havanna, Cuba and has lived in several major cities in the US before coming to her current home in Atlanta. She’s married, a mom to four, and still keeps her day job in marketing. In addition to producing her rave-review books, Berta is the new in-coming president of Georgia Romance Writers, a 200 plus members writer’s group.
So Berta, tell us about your exciting new release, Lucky Chica!

Lucky Chica is the story of a young woman, Rosie Caballero, who’s had nothing but bad breaks in her life, but thinks that she’d be fine, if only she had a little money. She plays the lottery every week, and plans for the day when she wins. But when she wins the biggest lottery in US history, she finds that she can control her spending, but not her relatives, or the press. She has to decide what’s important in her life.
I read that you like to play the lottery on occasion. Do you have a favorite type of lottery ticket or your own special numbers?
I try to play the big games every week, and limit it to a dollar a week. For fun occasions, like birthdays, I’ll buy twenty buck’s worth of scratch-offs and hand them out to familiy members. It’s a lot of fun. So much fun, that I’m doing it for my book signings. Everyone who buys a book will get a ticket. One of my readers might get rich! I’ve been instructed by my publicist at St. Martins to immediately notify her if that happens!
And just what is it that you would do if you were a real-life version of Rosie Caballeros?
Spend a loooooot of money. But I hope I’ll be wiser, and plan carefully. Travel would be high on the list, and a helping out causes that need help. All of my relatives would be debt-free, but first I’d have to decide who is really a relative. Folks who win big pots of cash acquire lots of cousins they’ve never met before!
For our aspiring and published writers out there, tell us what inspired this story and about how long it took you to write Lucky Chica?
The idea started to swirl around after I read about a guy who won 30 million, but lost it all. He went nuts, carrying around a metal suitcase stuffed with thousands of dollars so that he could gamble whenever the mood struck him. He used drugs, let people steal from him, became estranged from his family. The lottery cash ruined his life.
At the same time, I had just left a job in Chamblee, Georgia, a nexus of cultural diversity just north of Atlanta. As with all areas where recent immigrants gather, it’s brimming with energy, both good and bad. Many residents are just passing through, because as soon as they get ahead a bit, they move to other neighborhoods. There was a growing gang presence at the time, and lots of Section 8 housing, and apartments stuffed full of single men trying to save cash, sometimes as many as fifteen to a small apartment. No way to live, but these guys were cheerful, hardworking, and sent just about every penny they made home to help their families. And in the midst of this there were families who were stuck. They needed to live off of Buford Highway, where they could walk to the store, the Laundromat, their work, and couldn’t afford higher apartment prices or cars and insurance.
So I wondered, what if a girl stuck here was given not just the money she needed, but an obscene amount of money. What choices would she make? What would she want? I spent months on research while I was writing Cinderella Lopez, and then I wrote the book in a year. It was the option book for a two book contract, and I had a change of editor in the middle of writing it. My new editor and her assistant are both wonderfully bright and creative women who had great ideas about how the book could be improved. So after I turned in the manuscript, I spent another six months editing, and then it was done.
Don’t be discouraged by the long timeline. While I was writing this I was also taking notes on my next two books, and started writing a young adult book with one of my critique partners, which we subsequently sold as a trilogy. I wrote two YA’s with her while I was writing and editing Lucky Chica, and I’ve also got another single title book done, which I’m editing now. That one’s about a psychologist who ends up working as a fortune teller.
So, tell us the real details of writing. What do you do to set the mood for the writing muse?
The writing muse never stops by my house. Instead, I was assigned the whip-cracking writing drill sergeant. With a day job, a husband, four kids, two big dogs, a cat, two ferrets and two contracts, I don’t have time to wait for inspiration to strike. I plan ahead so that each project has a detailed synopsis and chapter outlines. I do collages so that I instantly remember which characters are in each book, or what that special dress looks like. All of this planning, along with daily page count goals (five pages a day on weekdays), means that when I sit down to write, I know just where I’m headed.
Do you have a favorite junk food that you munch when you write?
No junk food for me, but if I get started on coffee I’ll drink two pots of the stuff before I realize it, usually when my fingernails start to vibrate. Munchies at the keyboard means the dogs nestle up to me and give me the puppy dog eyes, or the cat gets more obnoxious than usual about walking up and down the keyboard.
What’s playing on your IPod?
Right this second? Calabria 2007, by Enur. The club mix. It’s a really sexy Jamaican dance tune. Also, Def Leppard, the Chieftains, the Clash, Benny Goodman, and Scott Joplin rags, lots of Prince, and an odd mix of songs that I like, but I’ll probably never listen to anything else by the artist, like House of Pain’s “Jump Around.” I’m a Gemini, what can I say?
Berta, I know you’ve been at this for a while, so tell us, which of your previous books is your “baby” and why?
They’re all my babies, really. And my favorite is the one I haven’t written yet, because my favorite part of writing is getting new ideas and starting to write. The editing part is torture to me.
Those of us who know and love you are aware of your love for martinis. Care to share your favorite martini recipe with us?
Aw, I love to be known and loved. Thanks! I really like Gibsons – vodka with a couple of drops of vermouth, and an onion on a skewer, preferably a little sword. I love swizzle sticks and cocktail skewers and collect them, and love to use my favorites when I’m at home. I also like vodka martinis with a big olive and a big splash of olive brine. That’s what makes it “dirty.” I’m not a sweet martini drinker, although I love an occasional Lemon Drop. Ask Rita Herron about those. And I like to drink them while munching cheese and crackers.
Any last thought for us?
Writing is part of my soul, as I’m sure it is for many of you, but unless you write with a partner, it’s a solitary business. It’s important to belong to a community of writers, people who totally understand what you go through when you write.
Ok. Now tell us about the contest. How do we win an autographed copy of Lucky Chica to start or add to our Berta Platas collection?
Just leave a comment here – the top three things you’d do if you won the big millions. If you don’t win the copy of Lucky Chica, you’ll have another chance to win at my website, www.bertaplatas.com. Or if you’ve got a Christmas gift card burning a hole in your pocket, come by one of my two Atlanta signings. The 17th at 3pm at Eagle Eye Book Store, and the 24th at 2:30pm at the Barnes and Noble at The Forum in Norcross.
Thanks for inviting me to your blog! Where are the petit fours? I just got a fresh cup of coffee…
Okay readers, get busy with your comments. We'll take entries up to midnight tonight. One entry per person please. Winner to be announced in the morning. Don't forget to stop by Berta's website for a second chance to win.